A user-centered design approach

(o7) Reimagining sandwich delivery

Designing an app, which will consider dietary requirements of users, and make food ordering process easy and convenient.

This project focused on developing a user-friendly and visually engaging sandwich delivery app designed to simplify the ordering process. The goal was to create an intuitive interface that allows users to easily browse a menu, customize their sandwiches, and place their orders quickly. We went through several stages, including research, wireframing, prototyping, and user testing, to ensure a seamless experience for users.

Client

Design Bootcamp

Date

June 2021

Industry

Food and Beverages

Scope of work

UX Research

Product Design

Problem statement

Ordering sandwiches online can often be a frustrating experience due to complex interfaces, limited customization options, and a lack of consideration for individual dietary needs. These challenges can lead to confusion, order errors, and a poor overall experience—especially for users with specific dietary restrictions.

How might we design a user-friendly and visually engaging sandwich delivery app that simplifies the ordering process, allows for easy customization, accommodates dietary requirements, and ensures a fast, seamless experience from browsing to checkout?

Research

To ensure the app meets user needs and expectations, we conducted thorough research that included both qualitative and quantitative methods. We started by analyzing competitors to understand the strengths and weaknesses of existing food delivery apps. Competitor audit can be found here. We also conducted user interviews to gather insights into customer pain points and preferences, focusing on aspects such as ease of use, speed of ordering, and customization options for menu items. From this, we created detailed personas representing key user groups, which helped guide our design decisions. We also used affinity diagrams to organize and synthesize the findings from user feedback and interviews, identifying common themes and priorities. Additionally, we reviewed user feedback and conducted surveys to pinpoint key features users desired in the app.

After this we created low fidelity prototype that we tested with users. The goal of usability test was to figure out difficulties users may encounter when using an app, such as product selection process, placing an order, complete checkout process, executing the payment and using in-app navigation.

We conducted unmoderated usability study with 5 participants. During first usability testing we found the following issues:

No payment options to choose from during checkout. Active payment method was not marked neither during checkout nor when users tried to change payment options.

There is no option to “Add More” during checkout process.

Images of items and extra ingredients are preferred to list items.

To organize users’ feedback and cluster it into groups and themes we created affinity diagram. The themes were identified as follows:  checkout, delivery, payment methods, support, visual cues and navigation.

More detailed usability notes can be found by following the link.

After usability test we iterated on low fidelity design and started work on high fidelity designs.

Final designs, results and learnings

We focused on addressing key user pain points by prioritizing clear information structure and usability. Design solutions included plant care labels on product pages, a dedicated "Plant Care" section, and the ability to purchase matching accessories, such as pots and soil, alongside plants. We first created low fidelity wireframes followed by digital wireframes and prototype. For the usability study we employed 5 participants of different age and background. We performed unmoderated usability study, participants completed the tasks at their homes. The goal of usability study was to figure out difficulties users may encounter when using a website, such as product selection process, placing an order, finding information and using navigation. Participants interacted with the website, completed specified tasks, and answered follow up questions. After, they were presented with the System Usability Scale where they had to select one of the items on the Likert scale ranges from strongly agree to strongly disagree. Prototyping and usability testing with five participants revealed additional areas for improvement, including navigation issues and the need for clearer labeling. Based on feedback, we refined the website's structure and added user-friendly features like filtering options and detailed care instructions.

Next Project →

A user-centered design approach

(o6) Reimagining sandwich delivery

Designing an app, which will consider dietary requirements of users, and make food ordering process easy and convenient.

This project focused on developing a user-friendly and visually engaging sandwich delivery app designed to simplify the ordering process. The goal was to create an intuitive interface that allows users to easily browse a menu, customize their sandwiches, and place their orders quickly. We went through several stages, including research, wireframing, prototyping, and user testing, to ensure a seamless experience for users.

Client

Design Bootcamp

Date

June 2021

Industry

Food and Beverages

Scope of work

UX Research

Product Design

A user-centered design approach

(o6) Reimagining sandwich delivery

The goal of this plant shop website project was to create a seamless and informative shopping experience for plant enthusiasts, whether they are seasoned plant caretakers or beginners purchasing their first plant.

Client

Design Bootcamp

Date

June 2021

Industry

Food and Beverages

Scope of work

UX Research

Product Design