Our research began with user interviews, revealing four major pain points that informed the design process: users often received plants that didn’t match their expectations, lacked care information, struggled to find matching accessories like pots and soil, and had difficulty identifying the right soil for their plants. With this in mind, we created personas and user journeys to better empathize with our target audience. Additionally, a competitive audit of major plant shops on the market highlighted gaps in care advice, matching accessories, and educational content, which became key design opportunities for our platform. To identify potential design solutions it is necessary to come up with as many design ideas as possible. Competitive audit helped us to generate ideas. Other ideation techniques such as “How might we” and “Crazy Eight” contributed to idea generation as well. We selected those ideas which we will use: clear filtering system; implementing plant care labeling and providing short information on a product detail page, as well as a separate menu page; provide matching accessories when selecting an item. To create a clear organizational path of the information presented on the page, we prioritized hierarchical structure and created hierarchical sitemap. Sitemap helped find out where content should be and show the relationship between different pages. A user start their journey with homepage, then go to the parent pages (plants, accessories, plant care tips, contact, my cart). The child pages are represented by other diverse subcategories such as different categories of plants, soil and tools, plant care tutorials, delivery information, payment, etc.